More and more people are getting their news and information from social platforms. If you don’t have a social media presence, you could be missing an entire segment of potential customers.
Using hashtags and participating in local groups can greatly increase your chance of connecting with those that need your product and service most.
Something else to consider is that, as consumers, we now consider trust to be the biggest factor in making purchases.
Trust can be earned through reviews, such as those found on your Google My Business page or Facebook Page. Trust can also be established through carefully thought out blog posts, social media posts, videos, photos, and infographics.
This type of marketing is not necessarily a direct call to action. Rather, it establishes you as an authority and trusted adviser in your market space.
When you’ve earned your customers’ trust, you have a customer for life. If you need help creating and posting content, Aldermedia can help.