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5 Steps To Marketing Your E-Commerce Business

Your great idea, product, or service needs a great selling platform. More importantly, you need a marketing strategy to make sure that potential customers and clients are getting to your site or online store.

Here are 5 steps to make sure your idea, product, or service is easy to find and purchase.

Scroll down to find out how.

1. You Need A Website

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If you want to sell online, a website that you can control is usually your best bet. Amazon, Ebay, Etsy, and a variety of other online marketplaces offer a relatively easy way to sell your goods. However, often there are hundreds of other sellers offering similar items. Too, any site can change the rules at any time.

Owning your own site means that you will always be sure that you control your product and selling structure.

That being said, selling your product on an established marketplace in addition to your own site could further increase your visibility.

2. You need Content Marketing/Social Media Marketing

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A great way to announce your idea, product, or service is to create a social media campaign.  Using a variety of photos, videos, infographics and great writing, you can highlight the value and benefits of your business.

Another option is partnering with other marketers and influencers to feature your product.

Social media platforms are now allowing direct sales through their software. Now, all someone must do is click on a photo and they’re directed to a website or checkout page.

3. You Need Email Marketing

Email marketing has been around forever—and for good reason. It’s the most direct and effective way of connecting with your leads, nurturing them, and turning them into customers, consistently winning out over all other marketing channels.

In fact, more than 83% of business-to-business (B2B) marketers send email newsletters as part of their content marketing strategy.

This cost-effective way for brands to communicate with their customers is an essential piece of any email marketing strategy.

4. You Need Search Engine Optimization

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If you create an amazing website, how will it be found online? The answer is good SEO. On and off-site SEO is vital to the success of any website, but especially an e-commerce site.

Every aspect of your site needs to be optimized so that search engines will recognize your website as the best result. It may take time for your sites optimization to produce results, but when it does, you’ll see a real return on your investment.

5. You Need Paid Advertising

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If you’ve ever wondered about the value of your service or product, paid advertising will quickly show you that number. Of course, this is different for every industry and much has to do with the relative value of conversion.

If you’re a real estate agent, you know that a good lead is worth thousands of dollars. So, you must set your budget accordingly, and you should expect a click to your site to cost you $20-$50 depending on your market.

If the value of a conversion is in the hundreds, you can expect to pay much less.

Paid advertising can occur on multiple platforms and you must determine where your potential customers reside prior to setting that up.

If you put these steps into practice, you will get more sales, leads, and customers.

At Aldermedia, we have helped many businesses find their place in the national marketplace and we can help you too.

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