Responsive Search Ads: 5 Best Practices for Google Ads PPC Search CampaignsResponsive Search Ads: 5 Best Practices for Google Ads PPC Search Campaigns
What are responsive search ads? Responsive search ads are very flexible ads that automatically adapt to show the right message to the right customer. You enter multiple headlines and descriptions when creating the ad. Google’s machine learning systems will mix headlines and descriptions and test different combinations of the ads to learn which performs best […]
How to Calculate Your SEO ROI Using Google AnalyticsHow to Calculate Your SEO ROI Using Google Analytics
You’ve spent hours learning the most effective SEO tactics, but they won’t be useful if you can’t measure them. Measuring SEO return on investment (ROI) involves two factors: KPIs (key performance indicators) and the cost of your current SEO campaigns. Tracking these key metrics monthly enables you to tweak and optimize your strategy, as well […]
How to Create Your Local Business USP with QUAAAC + UGC
I’m new in town and have never heard of your business before. I’m looking for an explanation that’s as quick and easy to read as a street sign. You have just a few seconds to convey to me what your local business offers and why customers like it. Then I’ll take a few seconds to […]
How to Create Cornerstone Content That Google and Your Audience Will Love
Creating the right content for your website needs serious planning and development. In an increasingly competitive world, it’s not enough that your audience loves it — Google has to love it too! This article will show you how to create, optimize, and promote cornerstone content that drives traffic to your website and eventually converts visitors […]
One Secret to Improve SEO in 2021: Guestographics
There are so many ways to improve SEO, not least of which is link building. But do you feel like the quality of results from your link building strategy has started dwindling? If your answer is “yes”, you’re not alone. Link building has taken off in the content marketing world, but we’ve exhausted the typical […]
Using Keywords in YouTube Videos: How to Get More Views
With more than 3 billion monthly searches, YouTube is not just a popular social networking platform, but the second largest search engine on the Internet. Five hundred hours of video footage was uploaded to YouTube every single minute in 2019 — and that figure has likely grown since. YouTube has 2 billion active monthly users […]
How to Use SERP Features to Inform Your Content Strategy
Many marketers approach Search Engine Result Page (SERP) features from the wrong angle. Instead of asking what you can do to rank for SERP features, ask what SERP features can do to inform your content strategy. By flipping this thought process, you can build a successful content strategy that speaks to your audience at every […]
3 Powerful On-Page Optimizations to Power Up Your Content
What is on-page SEO? On-page SEO is when you blend the art of writing with the science of SEO to rank individual pages for specific keywords. On-page SEO includes everything from meta tags, content format, and keyword optimization to get your content found by search engines and move your audience to convert with you. While […]
How much does a real estate website cost?
To survive in today’s marketplace, we all know that a real estate website is not optional. However, it can seem like a huge task to request a proposal for a new real estate website. How can you accurately assess what you really need and how much to allocate out of your budget? What is the best investment for your business?
Digital Marketing for Beginners
Table of Contents Add a header to begin generating the table of contents What is Digital Marketing? It is tough to sell products these days without the help of digital marketing. This is the reality we live in. If you have started a business, you probably can see how digital marketing can enhance the value […]
