The importance of branding your business cannot be understated. The right image or logo can convey volumes of information to the client with just a glance. The wrong image can alienate people and project a lack of professionalism.
Successful businesses must consider how their messaging will resonate on websites, social media, and in person. Trust factor is high among the reasons consumers make purchases.
Aldermedia helps business identify their target audiences and build brands that successfully project the right message.
A brand is more than just a logo or tagline; it’s about creating a consistent message for your business across every touchpoint – from social media posts to website copy to direct mail pieces. A good brand strategy will also include developing a unique voice and tone for each channel you use to communicate with customers.
Here are 6 key elements of the branding process, and how our agency can help.
Establishing a brand identity is imperative for every business in the world. This is because it gives companies a distinct identity and helps them to stand out from their competitors.
There are two types of branding – intrinsic and extrinsic. Intrinsic branding is about building a solid connection with the audience through your products or services and engaging them through that relationship.
On the other hand, extrinsic branding is focused on projecting a specific image to potential customers by using advertising and marketing methods.
We will assist you in establishing both types of brand messaging for both types of branding.
Your company name may be great, but it won’t mean much without clear direction on what you want to communicate through your message.
That’s why a good brand strategy should include defining your core values, mission statement, vision, personality, tone, voice, style, color palette, fonts, imagery, etc., so you know exactly what you’re trying to say.
Our onboarding interviews, questionnaires, and research help us establish the right messaging for your business.
This includes everything from logos to stationery to packaging to website designs.
A logo is one of the most important parts of brand identity. It’s what people see first when they think about you or your business.
The right logo will make it easier for customers to remember who you are and where you come from. And if you have multiple brands under one umbrella, having a consistent look across them helps reinforce their connection with each other.
Our graphics department consistently produces designs that our clients love. Using Aldermedia to create and produce visual content will give you the consistent visual identity your customers will value.
Once you’ve defined your brand in terms of its visual identity, you need to figure out how best to present this information to potential clients.
This is done by creating a set of messages that describe your product and service offering, as well as the benefits associated with using these products and services.
We regularly assist our clients in writing descriptions for other offerings that give a clear message.
Once you’ve developed your brand and created your communications plan, you need to find ways to convey those ideas effectively to your audience.
For example, if you sell shoes, you might use humor to connect with consumers; if you offer financial advice, you could talk about integrity.
Our market research takes the guesswork out this process and gives us clear direction on what people respond to.
When designing advertisements, brochures, websites, social media posts, etc., you need to ensure consistency between different pieces of content.
To accomplish this, we’ll create a style guide that defines the colors, font styles, images, layout, etc., used throughout your various channels.
As more companies turn to social media marketing to promote themselves, there has been an increase in demand for professional-looking profiles.
So whether you run a small local shop or operate a large international corporation, you can benefit from having Aldermeida help manage all aspects of your profile.
Now that you know how we customize your strategy. Let’s find out why content marketing is worth your investment.
The success of a business is determined by how well it can spread its brand awareness.
There are a number of ways to do this, some more traditional than others. Here are some methods we have used to assist our clients:
1. Advertising
2. Producing promotional materials
3. Promoting on social media channels like Facebook and Twitter
5. Building relationships with potential influencers in your industry
6. Creating content that resonates with your target audience
A robots.txt is a file that tells search engine robots which pages they should and shouldn’t crawl.
If you’re ready to build your brand or would like to update to your current brand, Aldermedia is here to help.
Contact us today for a free consultation.
