Website Design in Kitsap County

Do you need a website?

The answer to this question may seem obvious, especially if you have a business.  However, before you invest hundreds, if not thousands of dollars into this project, you should ask yourself the following:

  1. What are my goals with this website?
  2. Am I willing to pay for regular maintenance?
  3. How often will I be updating the information on this site?
  4. Will I be selling products through this site?
  5. Is this site a marketing tool or simply a portfolio for my work?

What are my goals with this website?

Most clients I have worked with have a general idea about what they want from their website.  However, as with most business decisions, a website needs a plan of action.  One of the first questions to ask yourself are:

  • Who is my target audience? 
  •  What is the social or economic demographic of my customers?
  • Are my customers generally younger or older?

Although you may not want to “limit” the reach of your website, the online browsing and shopping habits of your audience should have the greatest impact on your site design.  A free consultation can help you decide which goals are the most important.

Am I willing to pay for regular maintenance?

A website is not something you want to set and forget. A regularly maintained website shows your customers that you want them to keep coming back for new content. Perhaps it’s a blog post about a new product or project. It could also be a calendar of events and activities. Anything you can do to establish regular traffic to your site is going to help your business grow. However, there are costs associated with this, so it would be good to consider the following:

  • Am I willing to learn how to maintain and create engaging content for my site?
  • Will I be using photos/videos? Who will take/provide these photos/videos?
  • What are the specific themes and keywords that will target my desired customers?

There are plenty of ways to go about maintaining your website, and with website builders such as Squarespace, Wix, and others, it’s possible for computer novices to learn the basics.  However, if you don’t have the option to dedicate the many hours needed to learn these programs, a monthly budget will need to be set to care for your site.  

Will I be selling products through this site?

E-commerce solutions are everywhere. As a retailer, you can sell directly through your site or sign up with one of many of the online marketplaces.  Either way, there is a lot to learn and manage. A few things to consider would be:

  • How do I want to market my product or service?
  • Will I process payments through the site?
  • Do I want to manage my own sales or outsource it to a third party?

More than ever, online sales are easily attainable with the right strategy.  Whether you’re selling a product or service, we can help you find the best solution.

Is this website a marketing tool or simply a portfolio for my work?

We are all proud of the work we do and want to share it with the world.  A website is a great way to do that.  However, to get new people to see your see your site, it will take more than an attractive layout.

Marketing remains the most difficult part of this process, however, you will experience great benefit and visibility if it is done correctly.  So, ask yourself these questions:

  • Would I benefit from having traffic from new visitors vs. existing clients?
  • Do I want to engage with my audience through email or other marketing avenues?
  • What kind of “call to action” do I want to emphasize?

There are a lot of great websites out there that fail to engage their audience in a meaningful way. Whether you only wish to highlight your work or target new audiences, let us assist you in reaching your goals.

If you are ready to proceed with building a new website or revamping your existing site, call, email, or click the link below to set an appointment.  The first consultation is always free.