ALDERMEDIA DIGITAL MARKETING + DESIGN
ALDERMEDIA DIGITAL MARKETING + DESIGN
We can help you design your online store using a variety of platforms. We build websites using Woocommerce, Shopify, Squarespace, and other eCommerce solutions.
If you want to sell through a third party, our team can train you to use Amazon, eBay, Etsy, Mercari, Poshmark, and more.
Whichever eCommerce path you choose, we can help.
Online stores give your customers access to a wide range of products and services, all without leaving their homes or office. But beyond the benefits of an eCommerce store for your customers, it’s also worth considering how an eCommerce site can benefit you and your business:
Lower running costs, ability to oversee your eCommerce business from anywhere in the world, increased product visibility and reaching a virtually unlimited number of people, a personalized customer experience; the list goes on.
One of the most tangible benefits of selling online is the lowered cost of everything – from the initial launch of your eCommerce website to the general maintenance costs. The costs of launching Internet-based stores are typically reserved for web hosting, domain name, web design, logo design, and relatively low sign-up fees on eCommerce platforms.
The automation of the checkout and payment options further lowers your payroll expenses, and since your business doesn’t require a physical location, you’ll save on rent and utilities. If you choose to run a dropshipping business, you can even avoid the huge upfront investment of stocking up on products.
Physical retail is bounded by the specific geographical area and caters to a particular – and limited – audience. Your location dictates where your customer base is and which area you can service. There’s no way to avoid these geographical restrictions and go global – not without moving your office-based business over to the Internet, that is.
That’s the thing with eCommerce platforms:
They can make the entire world a potential marketplace for your business; where you are is no longer relevant. Operating on a global scale allows you to reach and engage a much broader target audience. It opens up more opportunities to grow your customer base, run the business from anywhere in the world, grow your brand, and see profits long before your local competitors do.
Unlike brick-and-mortar stores that generally have set working hours, your e-Commerce website will have no time restrictions. You can keep the sales system running 24 hours a day, seven days a week. So, as an e-Commerce business, you can maximize your sales and profits since access to your products and services is no longer limited by the store’s opening hours.
As for customer service, the growing use of chatbots will ensure 24/7 availability, as well – without having to pay the staff to be there. The average customer will always appreciate that round-the-clock availability.
One of the main benefits of having an online store is that it makes it easy for you to scale up your business and manage inventory.
You don’t technically need any staff members or websites to start an online store. And if you want to get started right away, you can just use one site. With increased sales, you can expand your product range and scale your business without incurring significant additional expenses.
Ecommerce websites also enable simplified inventory management and allow you to adjust the offerings based on how your business’ performance is overall. You can start an online store at any time, even if your sales aren’t growing yet.
A brick-and-mortar retailer would have to up their marketing efforts to get more visits and ensure that the store is located in a high-traffic area to get more walk-in shoppers.
But an eCommerce site allows you to tap into massive search engine traffic potential. Good SEO practices will ensure that your online store appears among the top results in SERPs. With that in mind, you should focus on transactional keywords to drive revenue and ensure your product content, including product descriptions, is optimized, unique, and up-to-date.
If you’re running a brick-and-mortar business, having an online presence can give you extra exposure and help drive traffic to your storefronts.
If you’re ready to start your E-Commerce Website or just have some questions about it, Aldermedia is here to help you create a website to meet your financial goals.
We want you to grow with confidence.
A major online retailer wanted to test if adding a smiley emoji 😀 to the meta description would have a significant impact on organic traffic. …