What good is a great website or an expensive marketing campaign if you can’t read the results?

Whenever we get a new client, we always ask about analytics. Often, they know their site or marketing wasn’t performing well, they just don’t know why.

Analytics can provide hard data on the who, what, where, and why of website traffic. They can show who clicks on the ads and who opened the last promotional email.

No one should be in the dark when it comes to the effectiveness of their marketing dollars.

Aldermedia provides the data to our clients monthly and on demand.