What if the Competition Is Wrong? How to Avoid the Pitfalls of Competitive Content ResearchWhat if the Competition Is Wrong? How to Avoid the Pitfalls of Competitive Content Research

Competitive research is a common and necessary task in any marketing landscape. This practice is particularly crucial in digital marketing because the ecosystem rapidly changes and brands constantly battle against each other for users across multiple platforms. In the ideal scenario, performing competitive content research illuminates where your brand’s online content falters compared to competitors. […]

Intro to Python [Part 2]Intro to Python [Part 2]

Want to use Python, but don’t know where to begin? Britney and Pumpkin are here in their second episode as co-hosts with more great tips on how to get started!  Click on the whiteboard image above to open a larger version in a new tab! Video Transcription Hi, Moz fans. Welcome to another edition of […]

Crawl BudgetCrawl Budget

In today’s episode of Whiteboard Friday, Tom covers a more advanced SEO concept: crawl budget. Google has a finite amount of time it’s willing to spend crawling your site, so if you’re having issues with indexation, this is a topic you should care about. Click on the whiteboard image above to open a larger version […]

The Ultimate Guide to Digital PRThe Ultimate Guide to Digital PR

Note: This article was written with the help of Tina Irizarry & RJ Wilson. A fundamental truth of working in SEO is that link building has become more difficult. As more and more people have devised questionable methods of link building, Google has become much more strict about what constitutes a quality link. Widget links? Try […]

CannibalizationCannibalization

In today’s episode of Whiteboard Friday, Tom Capper walks you through a problem many SEOs have faced: cannibalization. What is it, how do you identify it, and how can you fix it? Watch to find out!  Click on the whiteboard image above to open a larger version in a new tab! Video Transcription Happy Friday, Moz […]