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ALDERMEDIA DIGITAL MARKETING + DESIGN

On-Site SEO Services

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Aldermedia Helps You Achieve Organic Search Optimization

On-Site SEO is the implementation of all possible ranking factors that Google considers to be valuable. Did you know there are over 200 signals!? That’s a lot!

The goal here is to make sure your website has everything it needs in order for Google and other search engines to find, rank, and display your content as high up on their results page as they can.

This includes things like title tags, meta descriptions, alt text, image optimization, internal linking structure, etc…

Of course, it’s equally important to have a website that is friendly to humans, just as it is to have a site that is efficient for search engines. 

Do you know how well your site is performing?

What does this mean? It means if you have a fantastic product or service, but no one knows about it, then people won’t see it when searching online. If you want more customers, you need to optimize your site to rank higher than competitors who don’t care enough to do what we’re talking about right now.

What’s Involved With An On-Site SEO Project?

We’ll start by looking at how well optimized your current pages are. For example we will review the following.

Internal Links: All internal links should be optimized with keywords relevant to each individual webpage so when someone searches Google for those terms they find what they need.

External Linking: When other sites mention yours by linking to it or using its content/text in their articles becomes an external link. These also count towards your overall quality score because people can see them easily from outside your domain.

Quality Content: Quality content refers to text written about your products or services. It’s best to write original content rather than reusing another company’s material. If you use high-quality images, videos, etc., then visitors know you have done something right along with improving trust between users and companies.

Trustworthy Backlinks: Trustworthy backlinks come from authoritative sources; places like Wikipedia, Yahoo Answers, Quora, Facebook Groups, Forums, Blogs, News Sites, Local Business Pages, etc. They’re usually very easy to get since most businesses want to appear legit and trustworthy.

We’ll also look at any broken links, duplicate content issues, and anything else that could negatively impact rankings. Once we’ve done our initial audit we’ll create a plan based on those findings. From there we’ll implement changes where needed and monitor progress until completion.

Why should I use an ON-PAGE SEO company instead of doing this myself?

1.) You may not understand some of these concepts fully yet. In which case having someone explain them to you makes sense.

2.) You might already have a good understanding of most of these topics but just haven’t had time to put them into practice. Having someone show you how to apply these techniques properly helps speed up the learning curve.

3.) You may simply lack the technical skills necessary to perform certain tasks yourself. Hiring us allows you to focus on growing your business while we handle the details.

4.) You may simply prefer working with a company rather than doing something alone.

5.) There are many different ways to approach optimizing websites. Some methods work better than others depending on the type of website being worked on. For example, if you own a restaurant vs. a law firm then you’d probably benefit from very different approaches.

6.) Many companies offer “cheap” services that aren’t worth much. They often take shortcuts that end up hurting sites long-term. These types of companies usually charge less because they don’t invest in quality tools and processes. When you hire us you’re getting access to proven strategies and technology that help drive real growth.

7.) Finally, hiring us gives you peace of mind knowing that you’re investing in a team that cares deeply about helping businesses grow. Our clients love us and recommend us constantly.

Why On-Site SEO Matters?

We can appreciate that SEO services might not seem like a priority to your business, especially when considering your overall marketing budget. However, before you make a decision, take a moment and review some of the most recent statistics regarding SEO below.

  • In 2021 (to date), Google accounted for just over 70% of all global desktop search traffic, followed by Baidu at 13%, Bing at 12%, and Yahoo at 2%.
  • Google has already received 360 billion searches this year (and counting).
  • Of the billions of searches that happen on a given day, 15% of daily searches are new to Google.
  • On the first page alone, the first five organic results account for 67.60% of all the clicks.
  • Google’s search algorithm uses more than 200 factors to rank websites.
  • High-quality content and link building are the two most important signals used by Google to rank your website for search.
  • 57% of marketing executives say on-page content development was the most effective SEO tactic.
  • The average content length of the top position Google article contains 2,416 words.
  • The average word count of a voice search result page is 2,312 words. 
  • 55% of households are predicted to own a smart speaker by 2022.
  • 91% of all pages never get any organic traffic from Google, mostly due to the fact they don’t have backlinks. 
  • 55.24% of pages don’t have a single backlink. 
  • The more backlinks a page has, the more search traffic it gets from Google.
  • Top results on Google’s first SERP have 3.8 times more backlinks than those below them.
  • The top four ranking factors are direct website visits, time on site, pages per session, and bounce rate.
  • In 2020, 55% of all worldwide online traffic came from mobile, 42% from desktop.
  • By 2025, nearly 73% of internet users will access the internet solely via mobile devices.
  • 36% of SEO experts think the headline/title tag is the most important SEO element.
  • 69.7% of search queries contain four words or more.
  • Long-tail keyword searches have a click-through rate 3% to 5% higher than generic searches.
  • 70% of marketers see SEO as more effective than PPC.
  • More than 1.3 million businesses, website publishers, and nonprofits nationwide benefited from using Google’s advertising solutions.
  • 61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority.
  • “Where to buy” + “near me” mobile queries have grown by over 200% in the past two years.
  • Updating and republishing old blog posts with new content and images can increase organic traffic by as much as 106%.
  • Images are returned for 27.9% of search queries on Google. 
  • Video is 50x more likely to get organic ranking than plain text results.
  • 62% of Gen Z and Millennial consumers want visual search more than any other new technology.
  • 40.7% of all voice search answers came from a featured snippet.
  • “Best” + “right now” mobile queries have grown by over 125% in the last two years.
  • Only 0.78% of Google searchers click on results from the 2nd page.

It’s obvious that On-Site Search Engine Optimization is as important as ever.

Every successful business has an SEO Strategy to stay ahead of the curve and the competition.

So if you’ve struggled with SEO and are ready to level up your digital marketing, contact Aldermedia to get started today!