On-Site SEO is one of the most important steps in building any website. The reason is that search engines have automated systems which scan websites for content. Currently, Google reports that it looks for over 200 signals. If your website is sending the right signal, it can potentially reach number one in the search results.
When we perform onsite SEO, we make sure your website has everything it needs in order for search engines to find, rank, and display your content as high up on their results page as they can.
This includes things like title tags, meta descriptions, alt text, image optimization, internal linking structure, etc…
Of course, it’s equally important to have a website that is friendly to humans, just as it is to have a site that is efficient for search engines.
What does this mean? It means if you have a fantastic product or service, but no one knows about it, then people won’t see it when searching online. If you want more customers, you need to optimize your site to rank higher than competitors who often haven’t taken the time to perform on site SEO with their own websites.
We’ll start by looking at how well optimized your current pages are. For example we will review the following.
Internal Links: All internal links should be optimized with keywords relevant to each individual webpage so when someone searches Google for those terms they find what they need.
External Linking: When other sites mention yours by linking to it or using its content/text in their articles becomes an external link. These also count towards your overall quality score because people can see them easily from outside your domain.
Quality Content: Quality content refers to text written about your products or services. It’s best to write original content rather than reusing another company’s material. If you use high-quality images, videos, etc., then visitors know you have done something right along with improving trust between users and companies.
Trustworthy Backlinks: Trustworthy backlinks come from authoritative sources; places like Wikipedia, Yahoo Answers, Quora, Facebook Groups, Forums, Blogs, News Sites, Local Business Pages, etc. They’re usually very easy to get since most businesses want to appear legit and trustworthy.
We’ll also look at any broken links, duplicate content issues, and anything else that could negatively impact rankings. Once we’ve done our initial audit we’ll create a plan based on those findings. From there we’ll implement changes where needed and monitor progress until completion.
1.) You may not understand some of these concepts fully yet. In which case having someone explain them to you makes sense.
2.) You might already have a good understanding of most of these topics but just haven’t had time to put them into practice. Having someone show you how to apply these techniques properly helps speed up the learning curve.
3.) You may simply lack the technical skills necessary to perform certain tasks yourself. Hiring us allows you to focus on growing your business while we handle the details.
4.) You may simply prefer working with a company rather than doing something alone.
5.) There are many different ways to approach optimizing websites. Some methods work better than others depending on the type of website being worked on. For example, if you own a restaurant vs. a law firm then you’d probably benefit from very different approaches.
6.) Many companies offer “cheap” services that aren’t worth much. They often take shortcuts that end up hurting sites long-term. These types of companies usually charge less because they don’t invest in quality tools and processes. When you hire us you’re getting access to proven strategies and technology that help drive real growth.
7.) Finally, hiring us gives you peace of mind knowing that you’re investing in a team that cares deeply about helping businesses grow. Our clients love us and recommend us constantly.
We can appreciate that SEO services might not seem like a priority to your business, especially when considering your overall marketing budget. However, before you make a decision, take a moment and review some of the most recent statistics regarding SEO below.
If you’re ready to start your next SEO project or just have some questions about it, Aldermedia is here to help.
We want you to grow with confidence. Contact us today for a free consultation.
A robots.txt is a file that tells search engine robots which pages they should and shouldn’t crawl.
