ALDERMEDIA DIGITAL MARKETING + DESIGN
ALDERMEDIA DIGITAL MARKETING + DESIGN
Do you want a boost using paid advertising campaign? It’s the fastest and easiest way to promote your business.
With Aldermedia’s PPC Marketing Services, You won’t have to worry about getting a spot on the first page of search engines. As marketing experts, we create quality ads using target audience-relevant keywords.
From search ads, shopping ads to display ads, we take charge of your PPC strategy. You won’t waste a cent.
Let’s talk a bit about what PPC or pay-per-click is.
In simplest terms, it is a paid internet marketing model wherein you (advertiser) pay and advertising host (search engines like Google, Bing, Yahoo, and more) every time an internet user clicks your ad. Also, PPC campaigns are the easiest way for businesses to appear on the search engine result page (SERP). It is what we commonly call ‘the first page of Google.’
Being on the result page is critical to every business. And according to statistics, 63% of online users intentionally click on Google ads.
That’s a number too big to ignore!
If you are looking for more reasons to try PPC search engine marketing, here are some points that you might want to know.
You would always want to create leads for your business. But did you know that the entirety of digital marketing revolves only around two factors? That is audience and keywords. What makes sales are the targeted keyword lists you put in your digital marketing campaign.
In PPC, you can freely select relevant keywords you want to pay. And by knowing your target market, your PPC marketing will be predictably efficient.
Aside from relevant keywords, these are the other elements that you must consider for effective marketing.
– Landing page quality
– Quality score
– Creative advertisement
Organic marketing or search engine optimization takes around 4-6 months before ranking noticeably. Some businesses could not wait this long to see results.
On the other hand, PPC marketing or paid advertising generates instant leads. Your search advertisement instantly appears on the top of the search engine results page. And online users who willingly click your search ad are warm leads are looking just for your products or services.
PPC search engine marketing creates instant results yet short-term. After you stop bidding for keywords, you won’t appear in organic search if your ranking is low. Pairing it with our long-term SEO strategy helps you generate leads alongside paid ads.
PPC marketing is one of the most cost-effective tools to reach your targeted audience. It gives you complete control over who sees your campaigns.
If managed well, every dollar that you pay on ads generates multiple returns on your investment.
Here are some key points that you might consider to run effective paid ads.
– Determine target audience for ads
– Dedicate custom landing pages for ads
– Research relevant keywords that your prospects use
– Optimize ad content
– Use negative keywords
– Log your change history
Aside from the well-known Google PPC, we have Bing, Yahoo, and Amazon PPC. E-commerce and search engine advertising is not the only platform for PPC marketing. It can also be run on social media platforms.
You can accurately target active users by running paid ads on social media sites like LinkedIn, Facebook, and Twitter. Their demographics, interests, or other data gathered by social platforms helps PPC campaigns generate quality leads from potential customers.
PPC search engine marketing has a higher conversion rate compared to other digital marketing strategies. But before running PPC campaigns, there are some questions you might want to ask yourself.
1. What is your campaign goal?
2. What is your PPC marketing budget?
3. Who is your target audience?
4. Which advertising agency will manage your campaigns?
5. How to run a successful campaign?
If you’re ready to start your next PPC campaign or just have some questions about it, Aldermedia is here to help you generate ads that align with your business goals.
We want you to grow with confidence.
We decided to run an SEO experiment where we changed existing meta descriptions to make them shorter on an ecommerce site. CTAs and product categories …