ALDERMEDIA DIGITAL MARKETING AND DESIGN SERVICES
Are you ready to take on the world with your new idea, business, service or product? With a successful marketing strategy, you can get your business in front of your target audience and increase sales, leads, and client base.
What are the steps to a successful national marketing strategy?
Scroll down to find out how.
Branding your business is more than an eye-catching logo or a great website. Branding is defining the purpose of your business in the most concise way possible.
All too often, businesses confuse their message with a lot of details that most clients don’t care to know. They may discuss the technical aspect of their service or overstate their experience and expertise.
All that extra information can dilute the message and drive clients elsewhere.
A properly branded business will state in a few words how they can help their clients to overcome a problem, enjoy greater happiness, save money or make more money.
Search engine optimization or management is vital to the visibility of any website that wants to compete on a national level. This includes but isn’t limited to on-page SEO, backlink building, guest posting, competition research, and more.
When we help our clients enter a large market space, we always run reports on the top competitors, and invariably, their backlinks are in the thousands and have many linking domains.
A backlink is where your website is mentioned on another website and includes a clickable link back to your site. Ideally the link is not just the name of your website but rather a word related to your business that can be clicked on.
The more websites, or domains, your website appears on, Google believes you to be the best and most popular website and as a result, your website will rank higher.
Email marketing has been around forever—and for good reason. It’s the most direct and effective way of connecting with your leads, nurturing them, and turning them into customers, consistently winning out over all other marketing channels.
In fact, more than 83% of business-to-business (B2B) marketers send email newsletters as part of their content marketing strategy.
This cost-effective way for brands to communicate with their customers is an essential piece of any email marketing strategy.
As consumers, we now consider trust to be the biggest factor in making purchases.
Trust can be earned through reviews, such as those found on your Google My Business page or Facebook Page. Trust can also be established through carefully thought out blog posts, social media posts, videos, photos and info graphics.
This type of marketing is not necessarily a direct call to action. Rather, it establishes you as an authority and trusted adviser in your market space.
When you’ve earned your customers trust, you have a customer for life.
If you’ve ever wondered about the value of your service or product, paid advertising will quickly show you that number. Of course, this is different for every industry and much has to do with the relative value of conversion.
If you’re a real estate agent, you know that a good lead is worth thousands of dollars. So, you must set your budget accordingly, and you should expect a click to your site to cost you $20-$50 depending on your market.
If the value of a conversion is in the hundreds, you can expect to pay much less.
Paid advertising can occur on multiple platforms and you must determine where your potential customers reside prior to setting that up.
If you put these steps into practice, you will get more sales, leads, and customers.
At Aldermedia, we have helped many businesses find their place in the national marketplace and we can help you too.